Autumn 2026 Ad Copy

17 September 2026 · Autumn ad copy, written from what has actually sold in your account since the last round went live.
One campaign with two ad sets, one for pouches and one for laptop cases. Each gets its own five pieces of main text and its own five headlines, written for that product. Every ad in an ad set carries all ten and Meta rotates them, matching the wording to the person, so the picture stays the only real difference between ads.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That just tells him you have finished and gives him a copy he can paste straight into the ads.

Pouches Laptop Cases

PouchesAd set one · 5 primaries + 5 headlines

Runs on the new autumn pouch photos and videos.

Sends to /collections/the-ruffle-pouch

Autumn gives us the one idea your account likes best. Every time you have launched something new, the ads announcing it have done better than anything else you run. The raffia launch is still your strongest ad of the last month. So brown gingham coming back, and the two new velvets, lead this set. The other three build on ideas that have already sold pouches for you.

Primary Text

P1 · Something new has landed EditedRevised since your edit

Brown gingham is back. Alongside it, two new velvets for autumn. Brown velvet, and olive green velvet. Every one handmade in the UK, finished with our signature ruffle detail and an aged brass zip. Add a name, initials or a phrase to make yours uniquely you.

We have revised this line since you edited it.

P2 · A gift made for one person EditedRevised since your edit

Discover the beauty of bespoke gifting this autumn. Our much-loved Ruffled Pouches are handmade in the UK and finished with bespoke embroidery. Add their name, initials or a phrase to make it uniquely theirs. Luxurious, personal, and made to be cherished.

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P3 · One pouch, all day EditedRevised since your edit

Handbag organiser by day. Clutch bag by evening. The Ruffled Pouch is your go to everyday organisation saviour, handmade in the UK with our signature ruffle and an aged brass zip. Card wallet, keys, lip balm, hair clips. All in one place you can find. Add a personal touch with a monogram embroidery.

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P4 · Your story EditedRevised since your edit

Clem couldn’t find a pouch beautiful enough to carry her everyday essentials. So she made one. Handmade in the UK, finished with the ruffle that became our signature and available in three sizes, from mini to maxi. Personalise yours with a name or initials. Made because nothing else was quite right, and designed to be kept for years to come.

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P5 · The feel of it EditedRevised since your edit

Velvet, for the months when everything gets softer. The Ruffled Pouch in brown velvet and olive green velvet, handmade in the UK and finished with our signature ruffle detail. Slips into a handbag, holds everything you need, and looks beautiful left out on the table all evening. Personalise yours with a monogram embroidery.

We have revised this line since you edited it.

Headlines

H1 Brown Gingham Is Back Edited

Your own words from the video. The strongest thing we can say this month

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H2 New In For Autumn Edited

The new-arrival idea that works every time you launch

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H3 Meet your Handbag Saviour Edited

The headline people clicked most last round, though on a small amount of data so far

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H4 Personalised Just For You Edited

Your own wording from the last round

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H5 Shop Our Best-Selling Ruffled Pouches Edited

Your exact headline from last round, and the one you left untouched

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Laptop CasesAd set two · 5 primaries + 5 headlines

Runs on the new autumn laptop case photos and videos.

Sends to /collections/laptop-cases

This is the big change since August. The laptop cases are now working. They have taken most of the budget and are bringing in sales, which has never happened before in this account. We now know which ideas did that, so three of these five build directly on them. We have also brought the new-arrival idea across from the pouches, which has never once been used on a laptop case.

Primary Text

P1 · Something new has landed EditedRevised since your edit

New for autumn. The Ruffled Laptop Sleeve in mocha brown, natural and brown gingham. Handmade in the UK, finished with our signature ruffle detail, a soft tab closure and a spacious internal pocket for your everyday essentials. Each one personalised with a monogram of your initials. A safe and stylish solution for the laptop you carry everywhere.

We have revised this line since you edited it.

P2 · The problem EditedRevised since your edit

Your laptop goes everywhere with you. So why shouldn’t the case it travels in be beautiful too? Handmade in the UK in mocha brown, natural and brown gingham, finished with our signature ruffle, a soft tab closure and a spacious internal pocket. Add a monogram of your initials to make it uniquely yours. Beautifully made for the things you carry every day.

We have revised this line since you edited it.

P3 · A gift made for one person EditedRevised since your edit

The ultimate gift for the girl who works from anywhere. Our Ruffled Laptop Sleeves are handmade in the UK, new for autumn in mocha brown, natural and brown gingham. Add her initials in a monogram embroidery to make it uniquely hers. Luxurious, personal, and designed to be used every day.

We have revised this line since you edited it.

P4 · Your story EditedRevised since your edit

Clem couldn’t find a laptop case she actually wanted to carry. So she created one. Handmade in the UK, featuring the same signature ruffle detail as our pouches, a spacious internal pocket and a soft tab closure to keep your laptop secure. New for autumn in mocha brown, natural and brown gingham, personalised with a monogram. Made because nothing else was quite right.

We have revised this line since you edited it.

P5 · Wherever you work EditedRevised since your edit

Designed to travel with you from desk to kitchen table, train journeys and weekends away. Wherever you end up working, the Ruffled Laptop Sleeve comes with you. Handmade in the UK, with a spacious internal pocket for your charger and everyday essentials. Personalised with a monogram of your initials. New for autumn in mocha brown, natural and brown gingham.

We have revised this line since you edited it.

Headlines

H1 A Laptop Case Worth Carrying Edited

Already proven. Your best performing headline of the last round

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H2 Beautiful meets Practical Edited

Already proven. Your own wording, and the second best performer

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H3 The Autumn Laptop Case Edited

The new-arrival idea, in the way you name your products

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H4 Personalised Laptop Cases Edited

Matches the wording already on your new video

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H5 Mocha Brown, Natural and Brown Gingham Edited

The one we are testing. Naming the colours is what worked for raffia

We have revised this line since you edited it.